For this project, I was tasked to create a campaign to advertise for a new start up company ‘Charity Shop Exchange’.  The companies goal is to create a book and DVD subscription service throughout the pandemic that sources solely from charity shops. The aim being to keep boredom at bay and the ability to support local charities during the pandemic.

The project was also to be entered for a hackathon that focuses on solving problems during the COVID pandemic which it won second place for.

This particular campaign was set to encourage businesses that weren’t open at the time such as car dealerships, pub, restaurants, garden centres etc to become drop off points for the designated charity, the idea being they become the local superheros.