The brief
Debra Gilbert is a well established humanistic psychotherapist based in Hove, UK and prides themselves on being different from other therapists. Debra required a new brand identity that is in touch with the humanistic approach to their work and promotes feelings of positivity, self love and uniqueness through a combination of playful illustration styles and Scandinavian elements of clean cut spacing and minimalistic layouts.
Being Brighton based, the client was keen to use a blue focused colour palette to stay in touch with elements of the ocean and to help promote feelings of positivity and trust. Debra offers a wide range of mental health services, including individual therapy, couples counselling, and group sessions. Her practice is known for its empathetic and personalised approach, helping clients navigate their mental health journey with care and expertise.
Deliverables
- LogoPrimary & Secondary fonts
- Colour Palette
- Website
- Iconography
- Illustration
- Supporting graphics
- Animation
- Social Media Assets
- Image treatment
- Business Card
- Email Signature
